Major League Soccer (MLS) unveils new logo to celebrate it’s league’s 20th season in January 2015.
MLS brand apparently surge in the last couple of years with soccer popularity in United States. The US lineup that is composed mostly from MLS league has a good performance in the last two World Cup which also added boost soccer sports in the country. Although it is far competitive from European League (UEFA) counterparts but MLS slowly draws attention.
The MLS new logo explained every detail starting with the crest and its colors significant.
USA Today explains the few details including its little tail.
SLASH: The slash refers to soccer’s speed and energy. The slash begins outside the perimeter and drives upward at a 45-degree angle to illustrate both the nonstop nature of our game and the rising trajectory of our league. It bisects the crest to create a “first half” and “second half.”
STARS: The three stars represent the pillars of our brand: For Club, For Country, For Community.
PERIMETER: The perimeter represents the lines that mark off the field of play.
FIRST HALF AND SECOND HALF: The first half contains MLS and the three stars. The second half is an open white space that brings you in and out of the MLS world.